13/08/2026
One of the biggest hiring mistakes we see?
Trying to hire someone who doesn't exist.
"We want someone from our direct competitor."
"They must have done exactly this role."
"They need 15 years of experience."
"They must already know our industry."
"They need this qualification."
"This exact system."
"This exact market."
"And ideally, within this budget."
Individually, every requirement might sound reasonable.
Put them together and you've created a candidate who may barely exist.
Or exists...
but isn't interested in moving.
Great recruitment requires knowing the difference between:
A MUST-HAVE.
And a NICE-TO-HAVE.
Ask yourself:
What does this person actually need to accomplish in the first 12 months?
What experience proves they can do it?
Which capabilities can be learned?
Which ones cannot?
Where can we compromise without increasing hiring risk?
The objective isn't to find someone who perfectly matches a job description.
It's to find someone capable of delivering the outcome the business needs.
Those are two very different searches.