I am Perfect #beyourownbrand

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Embrace every challenge with courage, transform struggles into triumphs, and live boldly.

Tiger Brands just sold a 95-year-old South African brand that every child in this country knew by name.Beacon. The Easte...
04/06/2026

Tiger Brands just sold a 95-year-old South African brand that every child in this country knew by name.

Beacon. The Easter eggs. The chocolate slabs. Gone.

Not because the business was failing. Because Tiger couldn't win the fight it was in.

Tjaart Kruger, CEO of Tiger Brands, was direct about it. The chocolate manufacturing equipment hadn't been upgraded in over 30 years. Cadbury and Nestlé had scale and infrastructure Tiger couldn't match. Every rand invested in closing that gap was a rand not going to Albany, All Gold, or Jungle, where Tiger holds genuine leadership.

So he made the call. Sell the Beacon brand name. Sell the Easter egg lines, the chocolate slabs, and the manufacturing equipment. Keep TV Bar, Nosh, Wonder Bar, and Black Cat chocolate. Those stay because they fit the snackification platform Tiger is building. Jungle Bar is now in the top three countlines in the country.Tiger booked a R92 million impairment on the Beacon sale. They did it anyway.

Nestlé made the same call in the US in 2018. They sold over 20 confectionery brands to Ferrero for $2.8 billion. That portfolio was generating $900 million in US revenue at the time. Nestlé sold it because their right to win sat in coffee, pet care, and infant nutrition. Not chocolate. They kept KitKat globally. They exited where they couldn't lead.

Two companies.

Two different decades.

The same underlying logic.

Volume without competitive advantage is not a business. It is a cost centre with good branding.

The brands Tiger kept are the ones that compound. The ones it sold were the ones that consumed.

That distinction is the entire job.

Sources: Tiger Brands Interim Results H1 2026 | Nestlé press release January 2018. Views are my own.

The real reason Tiger Brands is selling Beacon? Look at the quality, not just the financial numbers”If you grew up drivi...
04/06/2026

The real reason Tiger Brands is selling Beacon? Look at the quality, not just the financial numbers”

If you grew up driving past the iconic Beacon factory in Durban, smelling the sweet chocolate in the air, the news that Tiger Brands is selling the 95-year-old brand feels very heavy. For generations, that factory was our local W***y Wonka world.

But if we have to be honest, sales didn't just drop out of nowhere. They followed a noticeable decline in the chocolate quality Beacon was once famous for. When a legacy brand starts tasting sugary instead of rich and smooth, loyalty fades. On top of that, unique favourites like the legendary Toasted Coconut Marshmallows and Choc Nuts just quietly disappeared from our shelves.

Tiger Brands was squeezed from all sides. Their main chocolate-making machines haven't had a major upgrade in over 30 years, making it impossible to keep up the taste and texture. At the same time, the price of raw ingredients like cocoa and sugar shot up globally, while global giants like Cadbury and Nestlé kept pouring massive budgets into their own products. Faced with a mountain of costly upgrades, Tiger Brands decided to walk away from the chocolate wars.

They are selling the expensive, heavy manufacturing side—the Beacon name, the chocolate slabs, the marshmallow Easter eggs, and the physical Durban building. However, they are keeping their most popular products like TV Bar, Nosh, Wonder Bar, Black Cat chocolate, Jelly Tots, and Jungle bars.

With this sale of Beacon, we are reminded that brand legacy can only be sustained if the product quality is maintained. If you don't maintain your equipment and protect the quality of the food, shoppers will eventually look elsewhere.

This reminds me of similar moves with Pronutro, Maltabella, Sunlight liquid, Nesquick, Chooclate Log. Even biscuits like Romany Creams and Royal Creams don’t taste as great as they were known to be.

Hopefully, the new owners will bring the fresh funding and respect for original recipes needed to bring back the magic Beacon was famous for.

🚨 𝐈 𝐑𝐄𝐅𝐔𝐒𝐄 𝐓𝐎 𝐋𝐄𝐓 𝐃𝐄𝐋𝐀𝐘 𝐃𝐄𝐅𝐈𝐍𝐄 𝐌𝐘 𝐅𝐔𝐓𝐔𝐑𝐄 🚨One of the biggest mistakes I see job seekers make is assuming that because an...
04/06/2026

🚨 𝐈 𝐑𝐄𝐅𝐔𝐒𝐄 𝐓𝐎 𝐋𝐄𝐓 𝐃𝐄𝐋𝐀𝐘 𝐃𝐄𝐅𝐈𝐍𝐄 𝐌𝐘 𝐅𝐔𝐓𝐔𝐑𝐄 🚨

One of the biggest mistakes I see job seekers make is assuming that because an opportunity hasn't arrived yet, it never will.

They stop applying.
They stop networking.
They stop believing.
They become invisible.

But what if your breakthrough is closer than you think?

The Bible says in Habakkuk 2:3:

"For the vision is yet for an appointed time... though it linger, wait for it; it will certainly come."

Waiting does not mean doing nothing.

Waiting is a season of preparation.

While you wait:
✅ Update your CV
✅ Improve your skills
✅ Build your LinkedIn profile
✅ Network with purpose
✅ Apply consistently
✅ Stay visible

As a Recruitment Specialist, I can confidently say that many opportunities are missed because candidates are not properly positioned when the opportunity arrives.

A professionally written CV can help open doors.
A strong LinkedIn profile can increase your visibility.
Proper interview preparation can boost your confidence.

If you are currently looking for work, I can assist with:

📌 Professional CV Writing
📌 ATS-Friendly CV Revamps
📌 LinkedIn Profile Optimisation
📌 Cover Letters
📌 Interview Coaching
📌 Career Guidance

Don't spend your waiting season worrying.

Spend it preparing.

Your next opportunity could be one application away.

📧 [email protected]

"There is a YES available for you."

💥 CEO / Operations Director 💥📍 South Africa (Remote)🛒 Petcare Category🐾 Premium Pet Food & Lifestyle Startup 🐾We’re n...
28/05/2026

💥 CEO / Operations Director 💥
📍 South Africa (Remote)
🛒 Petcare Category

🐾 Premium Pet Food & Lifestyle Startup 🐾

We’re not building another pet brand.

We’re building a premium pet lifestyle business with big ambitions, strong backing and a product range designed for modern pet owners who treat their pets like family.

Our launch portfolio includes Premium Pet Nutrition, Wellness and Grooming a well as Lifestyle Accessories.

We are now looking for a commercially sharp, entrepreneurial CEO / Operations Director to help lead the next phase of growth.

- This role is ideal for someone who enjoys building businesses from the
ground up.
- Someone equally comfortable discussing strategy in the morning and solving
supplier or operational challenges in the afternoon.
- Work closely with the founders
- Finalise product development and supplier partnerships
- Lead operational rollout and go-to-market ex*****on
- Build scalable systems and processes
- Recruit and grow the team
- Drive commercial growth across e-Commerce, Retail and Speciality
Channels
- Help shape one of South Africa’s most exciting emerging pet brands

What we’re looking for:

- Proven leadership experience as CEO, MD, GM or senior operational leader
- Strong background within FMCG, consumer goods, e-commerce or petcare
- Experience managing multiple product categories
- Strong sourcing, supply chain and operational capability
- Startup or scale-up experience
- Commercially minded with an entrepreneurial approach
- A genuine passion for animals

💥 This is not a highly corporate environment.

We need someone adaptable, energetic, solutions-driven and capable of operating in a fast-moving founder-led business where growth, creativity and ex*****on all matter equally.

If you are excited by the idea of building a premium consumer brand from launch phase into a recognised market player, we would love to hear from you.

Email CV to [email protected]

🚨 JOB SEEKERS OF SOUTH AFRICA 🚨Are you currently looking for employment opportunities, career motivation, CV guidance, i...
27/05/2026

🚨 JOB SEEKERS OF SOUTH AFRICA 🚨

Are you currently looking for employment opportunities, career motivation, CV guidance, interview tips, or daily encouragement during your job-seeking journey?

Join the growing Rehoboth Radio Facebook Community — a Christ-centered platform where we uplift, motivate, and connect people with opportunities and valuable career guidance.

✨ What you can expect:
• Job vacancies shared regularly
• Career motivation & encouragement
• CV & interview guidance
• Recruitment insights
• Faith-based inspiration
• Networking opportunities
• A supportive community that believes in your future

📻 Rehoboth Radio — The Voice of the Church
Because your current situation is not your final destination.

🔗 Join the community here:

facebook.com
Rehoboth Radio
We are a Christian Radio Station with the main focus being :The voice of the church Please keep all posts Christ centered. 󱛎. Polokwane Town, Polokwane.Read more

With Serah Anita Vanzyl Eiland – I just got recognised as one of their top fans! 🎉
22/05/2026

With Serah Anita Vanzyl Eiland – I just got recognised as one of their top fans! 🎉

The turnaround that Fourways Mall has managed to accomplish in just two years is truly fascinating.In 2024, it was the p...
18/05/2026

The turnaround that Fourways Mall has managed to accomplish in just two years is truly fascinating.

In 2024, it was the poster child for over-expansion. With 20,000sqm of vacancies and a R1.1 billion valuation write-down, it was a nightmare asset that seemed to have hit a permanent ceiling.

A short 2 years later, the narrative has completely shifted. The mall hasn't just survived. It has moved into a R100 million lifestyle pivot, bringing in wellness centres, Padel courts, and high-end dining.

But if you look closer, the real story here is about more than the new shops. At its core, this is about leadership.

This recovery was a direct result of changing the management structure. By bringing in Flanagan & Gerard and Moolman Group, and incentivising them with performance-linked equity, the owners ensured that the team running the asset was as invested in the turnaround as the shareholders themselves.

They focused on fixing the basics first: improving the lighting, sorting out the parking flow, and making the mall easier to navigate. They stopped trying to be a traditional warehouse of shops and started focusing on creating a place where people actually want to spend their time.

It goes to show that the right leadership can turn a distressed asset around remarkably fast, provided they have the authority to move.

Owning the right asset is only half the battle. The real differentiator is having the right people at the helm.

34 years. 75 product lines. 1000 jobs. One customer pulled the plug and called it Beyers' fault.When one customer owns h...
18/05/2026

34 years. 75 product lines. 1000 jobs. One customer pulled the plug and called it Beyers' fault.

When one customer owns half your revenue, you do not have a business strategy. You have a dependency.

Beyers Chocolate supplied Woolworths for 34 years. At its peak, Woolworths accounted for roughly half of Beyers' R300 million annual turnover. 80 tonnes of chocolate a week. 75 product lines. Supplier of the Year in 2015. Up to 1000 employees at peak season.

In April 2026, Beyers entered liquidation.

The immediate cause was a dispute over supply exclusivity. Beyers acquired a second factory to supply Checkers and Pick n Pay. A logical diversification move for any business carrying that level of customer concentration. Woolworths cut R100 million in orders. Then another R100 million. The business could not survive it.

The Competition Commission ruled Woolworths was not legally dominant. The commercial reality told a different story.

When it was over, Woolworths issued a statement. Not to acknowledge 34 years of partnership. Not to recognise 1000 jobs or R200 million in supplier investment. The statement said the outcome was one "for which Beyers, and Beyers alone, will need to take full responsibility."

That sentence should be required reading for every FMCG supplier in South Africa.

Long relationships do not equal protection.

Loyalty is not a commercial term.

And when a single customer controls half your revenue, the question is never whether the relationship is good.

The question is what happens to your business the day it ends.

Kees Beyers said it plainly. "When you deal with a customer for 34 years and they are over 50% of your turnover, surely they must know that pulling the plug is going to have devastating consequences."

They knew. They pulled it anyway.

Every supplier reading this should know their number. If one retailer owns more than 30% of your revenue, you are not running a resilient business. You are running a risk.

Build accordingly.

Sources: Financial Mail April 2026 | EWN April 2026 | Daily Maverick May 2026
Views are my own.

Born in Ghana, without privilege or powerful connections, Bernard Mensah built his life through discipline, education, a...
16/05/2026

Born in Ghana, without privilege or powerful connections, Bernard Mensah built his life through discipline, education, and excellence.

From earning his degree at the University of Bristol, becoming a chartered accountant, and rising to partner level at Goldman Sachs, his journey proves that where you start does not have to limit how far you can go.

Today, he serves as President of International at Bank of America and is connected to major global leadership platforms, including the Kofi Annan Foundation and The King’s Trust International.

His story is not just about finance. It is about leaving home, entering unfamiliar rooms, adapting across cultures, and building excellence where no door was automatically opened.

Lesson: You may not have connections, but you can build credibility. You may not start with privilege, but you can start with preparation.

Bernard Mensah’s journey reminds us:
Your background is not your boundary.

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