Archetypes in Branding

Archetypes in Branding Mentor. Alchemist. Creativity Catalyst. We help people remember themselves. Communication. Authenticity. Creativity.

Tomorrow's brands will be defined by their interactions and relationships. Customers are demanding greater accountability from businesses. Workers are craving a deeper sense of meaning from their careers. And companies are continually seeking ways to achieve more powerful and resonant brand engagements. Archetypes in Branding: A Toolkit for Creatives and Strategists offers a practical tool for sat

isfying these needs. Using a highly participatory approach to brand development, and combined with a companion deck of sixty original archetype cards, this kit gives you the tools you need to:

• Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
• Forge relationships with the myriad stakeholders that affect your business
• Empower your team to access their creativity and innovate with integrity

C.G. Jung describes archetypes as "pieces of life itself—images that are integrally connected to the individual by the bridge of emotions." Applying archetypes helps bridge the gap between the cognitive and intuitive sides of the brain and between internal and external business objectives. Archetypes in Branding takes you through a fascinating exploration of the important role archetypes have played in mythology and psychology—and now in business—to resolve brand inconsistencies and enhance trust with all stakeholders. http://www.amazon.com/Archetypes-Branding-Toolkit-Creatives-Strategists/dp/1440308187/ref=sr_1_1?s=books&ie=UTF8&qid=1342774569&sr=1-1&keywords=archetypes+in+branding

Remembering truth, possibility, and choice today and everyday. Happy Solar Eclipse 2024!
04/08/2024

Remembering truth, possibility, and choice today and everyday. Happy Solar Eclipse 2024!

07/30/2023

Sharing a thoroughly enjoyable conversation I had with on his Healthy Brand podcast about using the power of archetypes...
06/02/2023

Sharing a thoroughly enjoyable conversation I had with on his Healthy Brand podcast about using the power of archetypes to transform organizations and build brands. Thanks Howie! https://www.howiechan.com/blog/podcast-margarethartwell-ep22

We explored:
👉🏽 Archetypes are a means to emotional magnetism
👉🏽 The rule of three in brand archetypes
👉🏽 The pitfalls: too meta, trying to be perfect, stuck in a style guide
👉🏽 Stereotypes are reductive and archetypes are expansive
👉🏽 Don’t use archetypes as personas – focus on the organization
👉🏽 Techniques to warm up a group for an archetype workshop
👉🏽 The critical litmus test for any engagement

She’s coming alive!
04/29/2023

She’s coming alive!

What catches my eye? The quiet but oh so alive, peaceful, and powerful beings in nature. The contrast between outer and ...
03/06/2023

What catches my eye? The quiet but oh so alive, peaceful, and powerful beings in nature. The contrast between outer and inner and the reassurance of both together. I’ve walked by this tree countless times. Yesterday I said hello and it shared the beauty and strength of vulnerability.


Coming to Salem Dec. 3, 2022Radiance in the Darkness: A Nature-Inspired Writing Workshop
 with educator and poet, Christ...
11/17/2022

Coming to Salem Dec. 3, 2022

Radiance in the Darkness: A Nature-Inspired Writing Workshop
 with educator and poet, Christina M. Burress.

Like all things in the natural world, we are sensitive to shifts in weather, light, and temperature. As we approach the Winter Solstice, when the days are shorter, Nature calls us to slow down, rest, and replenish in the darkness of the long winter nights. Even if you don't call yourself a writer, the workshop invites us to stoke our inner creative fire and celebrate this restorative time of year.

Saturday, Dec. 3 from 10:00 am-12:00

Salem Athenæum - Salem, MA


More info at https://salemathenaeum.net/event/writing-workshop-radiance-in-the-darkness/?instance_id=13672





So clever, sooooo funny!
09/01/2022

So clever, sooooo funny!

The Obvious Plant project is back with a bang here on Bored Panda, dear Readers!

Nature working in mixed media. An archetypal summer evening up at the Clam Shack in the Salem Willows. . ...
08/13/2022

Nature working in mixed media. An archetypal summer evening up at the Clam Shack in the Salem Willows. .

Appleton Farms in Ipswich is such a happy place! Getting to walk through the rows to pick your own(PYO) is such an arche...
08/09/2022

Appleton Farms in Ipswich is such a happy place! Getting to walk through the rows to pick your own(PYO) is such an archetypal experience of my childhood. Harvesting with my mom from our backyard garden in Palo Alto.

Snippets of quintessential summer in New England!
08/02/2022

Snippets of quintessential summer in New England!

Early morning walk before the heat today. Reflections were everywhere, of course both metaphorical and literal. Reflecti...
07/24/2022

Early morning walk before the heat today. Reflections were everywhere, of course both metaphorical and literal. Reflections feel so magickal to me. Like light itself. Waves that are transposed in the brain to create form and color, and meaning.

Is anyone else captivated by doors? Possibility. Intrigue. Imagination. Alive with curiosity. Rich with metaphor. An arc...
07/22/2022

Is anyone else captivated by doors? Possibility. Intrigue. Imagination. Alive with curiosity. Rich with metaphor. An archetype unto itself, the everyday door is ripe with art, story, and mystery.

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Salem, MA

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