ROKET - UX Design, App Development, and Staffing

10/10/2025

Roket built a brand and custom directory website for location-based events and classes for the naturalists group, Learn Your Land.

How can Roket help get your idea to market? Roketco.com

10/02/2025

PJ Dick’s construction ERP software required a ground-up user experience overhaul to resolve decades-old usability and technical limitations.

Roket led user experience and front-end development for this multi-year endeavor. In the end, we reached our goals of technology modernization, UX unification, design system integration, and even delved into how AI integration could aid our users.

See more at roketco.com

09/18/2025

"Just make it exist. You can make it good later." That's what we did with Roketco.com over the last week.

Website improvements include: better language, clearer value prop, several more case studies, new images, improved SEO, cleaner code, faster load time, easier navigation, bugs squashed... the list goes on.

Looking forward to any feedback ya'll have.

08/19/2025

🚀 Just launched SideMarks — a lightweight Chrome extension that makes it easy to organize your AI conversations. Add simple, color-coded dots to your chats in ChatGPT, Claude, and Grok so you can quickly find the ones that matter most
👉 Try it out here: https://chromewebstore.google.com/detail/sidemarks/ihoddjkbpnlgmbjpolmbgbglahiahpdc?utm_source=item-share-cb

We use ChatGPT, Claude, and Grok every day, and we kept running into the same problem: losing track of important conversations. Chats were scattered and there was no unified way to stay organized.

✅ Works across ChatGPT, Claude, and Grok
✅ 7 color-coded markers for quick organization
✅ Right-click + keyboard shortcuts
✅ 100% local storage with no account and no tracking
✅ Search and filter
I’d love your feedback. What would make SideMarks more useful for you?
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On a related note, my team at ROKET - UX Design, App Development, and Staffing is looking for our next great project. If you’ve got an idea and you’re unsure how to start — or whether to start — we can help.
Market-Ready Applications
From concept to launch in 90 days. Strategy, branding, design, development, and release — fully handled by our team.
Functional Prototypes
Built in 30 days. Clickable, testable, and beautiful — perfect for validating your idea or raising early funding.
UI Rescue
Design + frontend fireteam to clean up messy UX, revive dated interfaces, and ship polish fast.
Purpose-Built
Website + brand package for startups that need to look the part, without hiring a full creative team.

04/10/2025

Ever shipped a feature nobody used?
We did too, until we discovered the Kano Method.

JUST LAUNCHED — kanoclarity.com — a tool for product managers who want to prioritize features based on what actually drives user satisfaction. 🚀 We built this at Roket to make Kano Method surveys simple, fast, and actually useful for real product strategy.

For the past decade, we've used the Kano Model to help startups and enterprise teams prioritize features and make better product decisions. But the process has always been clunky: spreadsheets, manual scoring, and time-consuming analysis. So we built a better way.

🔍 What is the Kano Method?
It’s a framework that helps you categorize features into:

✅ Must-Haves
📈 Performance Drivers
✨ Delighters
🤷 Indifferent
❌ Reverses (features that hurt)

You ask users two questions per feature (how they feel if it exists, and if it doesn’t), then score and analyze the responses. It’s powerful — but most teams avoid it because the setup can be difficult.

Kano Clarity changes that.

✅ Build and launch surveys in minutes
📊 Auto-score responses
📈 Visualize insights instantly
🎯 Prioritize with confidence
No spreadsheets. No confusion. Just clarity.

We built this to help our clients — and now we’re launching it for the world to use. If you work in product, UX, or strategy, you should check it out:

🔗 kanoclarity.com

And if your team needs help applying frameworks like Kano — that’s what we do at ROKET - UX Design, App Development, and Staffing. From strategy to design to development, we help founders and product teams build smart, beautiful software.

Let me know what you think. Would love feedback from early users.

A powerful tool for Kano model analysis

10/23/2023

You're a staffing firm!?!

In 2024, we will celebrate Roket's 10th anniversary. With this exciting milestone approaching, it's the right time to clear up any confusion.

Since our inception, Roket has helped our clients build awesome products with a mix of direct consulting, team augmentation, and staffing services.

We've applied our combination of experiences in design, development, management, and leadership to deliver a clear and unique advantage over the traditional staffing firm.

Google, Eaton, Fitbit, 4moms, PJ Dick, and Deloitte have trusted Roket over the last 10 years because they know great products start with great people.

How can Roket help you?

08/09/2023

Are you hiring? Is it taking too much of your time?

It might be time to unlock the benefits, insights, and vast talent network of a staffing agency like Roket. Here are the top 3 advantages of partnering with a staffing and recruitment agency:

1️⃣ Product Focused Talent Network: Roket has a deep talent network and the resources to connect you with ideal candidates, just as we did for Google, Eaton, Deloitte and 4moms. Our connections make it easy to say hello to a pool of talented professionals that perfectly fit your needs.

2️⃣ Time/Cost Savings: A staffing and recruitment agency handles everything from sourcing candidates to screening, saving you time. Our partners often see a cost savings as well, since they only pay for successful hires and avoid the expenses from extended job vacancies.

3️⃣ Product Expertise: Roket's founders have each spent decades building products as designers, developers, and innovators. Combining that experience with our leadership roles as business owners and managers, we know the challenges of building and shipping the best product possible—because we've done it.

Build stellar products and product teams with direct consulting, team augmentation, and staffing solutions by Roket. Partner with us, and let's achieve your recruitment goals together.

02/13/2023

Roket is celebrating its NINTH Anniversary! A big thanks to our partners and friends for your continued support.