Reach Personal Branding

Reach Personal Branding Where branding gets personal™

Reach is focused on helping individuals and organizations build and

Reach is focused on helping individuals and organizations build and nurture strong brands. Founded in 2001 by William Arruda, Reach is the global leader in personal branding. We provide talent development services to companies and organizations, personal branding certification for coaches, HR executives and consultants and personal branding products and services for individuals. Our goal is to hel

p professionals be their best by unearthing what makes them exceptional and integrating it into everything they do.

To look smart in meetings, think of the Three Ps: Be Prepared, Be Punctual, and Be Propitious. Focus on the three-steps ...
11/25/2025

To look smart in meetings, think of the Three Ps: Be Prepared, Be Punctual, and Be Propitious. Focus on the three-steps of impactful meetings.

Meetings are powerful personal branding moments. They connect you with colleagues, clients, and leaders, giving you visibility. and an opportunity to make your mark.

Meetings give you a powerful opportunity to build your personal brand. They allow you to showcase your expertise, build ...
11/20/2025

Meetings give you a powerful opportunity to build your personal brand. They allow you to showcase your expertise, build relationships with stakeholders, and be visible to senior leaders. But, to make your mark, virtual meetings and presentations need a major makeover so you can truly impact, influence, and impress others. How you’re perceived in meetings impacts your career success.

When you consistently use AI for virtual meetings and presentations, you’ll show up in more confidently, deliver a powerful session, and strengthen your personal brand.

I’m hosting a free lightning lesson: Delivering Captivating Meetings and Presentations tomorrow, Monday, November 17th a...
11/16/2025

I’m hosting a free lightning lesson: Delivering Captivating Meetings and Presentations tomorrow, Monday, November 17th at noon ET.

It’s short, lively, and packed with what I call Super Special Secret Tips that you’ll be able to use right away to:
• Keep people engaged (and off mute)
• Make your message memorable
• Use AI to add polish and power (while increasing efficiency)

Online presentations have become the norm, but they lack the excitement of in-person events. When done right, though, they can captivate your audience and leave a lasting impression, helping you stand out and make your mark. Discover how to command attention, spark interest, and turn your audience i...

The average professional spends between 35% and 50% of their workday in meetings. Many people look for ways to avoid the...
11/14/2025

The average professional spends between 35% and 50% of their workday in meetings. Many people look for ways to avoid them if they can. 30% of employees admit they've skipped a meeting, assuming AI would cover for them, according to a study by Software Finder. Yet, meetings are where work happens. They’re where ideas are born, problems are solved, and visibility is earned. To boost your career, don’t think of meetings as an interruption to your work; treat them as an essential part of your work.

Meetings are powerful personal branding moments. They connect you with colleagues, clients, and leaders, giving you visibility. and an opportunity to make your mark.

Leaders are always on the lookout for their replacements. It’s a key part of their job responsibilities. They know they ...
11/12/2025

Leaders are always on the lookout for their replacements. It’s a key part of their job responsibilities. They know they need to identify future leaders who can motivate and engage teams in support of the company’s mission. The conundrum for professionals who want to move into leadership is the challenge of exhibiting leadership behaviors without having a team to lead.

Want to be seen as a leader? Model these 9 behaviors to showcase your leadership potential, influence others, and stand out even without a team.

Virtual meetings are here to stay. That means they need to be completely redesigned so they’re productive, engaging, and...
11/10/2025

Virtual meetings are here to stay. That means they need to be completely redesigned so they’re productive, engaging, and even enjoyable. To stand out, build your personal brand, and banish the boring meeting once and for all, commit to upgrading how you lead and participate in meetings.

Learn how to lead engaging, productive meetings with three key steps that capture attention, foster participation, and leave a lasting impression.

As much as we’d like to see fewer meetings, they just aren’t going away. For those who understand their power, that’s gr...
11/06/2025

As much as we’d like to see fewer meetings, they just aren’t going away. For those who understand their power, that’s great news. When you show up intentionally, meetings can become a powerful opportunity for advancing your career.

Discover 12 questions that show how you’re perceived in meetings and learn how to boost your influence, credibility, and personal brand.

To stand out as a future leader in your next meeting, ask these powerful, strategic questions. When you change what you ...
11/04/2025

To stand out as a future leader in your next meeting, ask these powerful, strategic questions. When you change what you say from declarative to interrogative , you’ll deepen the conversation, inspire lively discussion and collaboration, and position yourself as someone who leads with genuine curiosity and insight.

Learn the strategic questions to ask in meetings that demonstrate leadership, build influence, and strengthen your personal brand.

Let’s be honest. Virtual meetings and presentations are rarely fun or fulfilling. They come with a lot of baggage: the s...
11/03/2025

Let’s be honest. Virtual meetings and presentations are rarely fun or fulfilling. They come with a lot of baggage: the small screen, tech problems, the temptation to multitask, and the simple fact that there are too many of them. And despite their flaws and drawbacks, they’re essential to making business happen.

When you consistently use AI for virtual meetings and presentations, you’ll show up in more confidently, deliver a powerful session, and strengthen your personal brand.

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