05/14/2026
May is National Bike Month, and this week is National Bike Week -- so it felt right to share something we have been quietly building in Grand Rapids.
Our Senior Account Manager Ben Heyn, connected with Upcycle Bikes Executive Director Rick Armbruster at a local Resource Fair at Aquinas College and turned a conversation into a real program. Upcycle Bikes refurbishes adult bikes and distributes them free of charge to individuals facing financial hardship -- 83% of their recipients rely on that bike as their primary transportation for daily needs.
Now, when a WSI associate in GR faces a transportation barrier, we can offer them a free refurbished bike -- helmet, lights, and lock included.
Transportation is one of the top reasons workers miss shifts and eventually leave jobs. Rather than treating it as someone else's problem, Ben spent months building a solution that serves both our associates and our clients.
Reducing turnover starts before the first missed shift. That is what being a true workforce partner looks like.
Proud of this one, Ben.
Read more on our latest blog about the struggles everyday workers face with transportation and how this amazing program is helping workers in Grand Rapids: https://lnkd.in/gC6AdJx9
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