09/03/2026
Credit to Ryan Blanski A pretty exciting week for a project we were honored to be a part of.
Abbott Nutrition just launched Similac 360 Total Care Made With Whole Milk. A first for the Similac brand and an important new addition to one of the country’s most recognized infant nutrition brands.
MADFUN was proud to partner with the Abbott Nutrition marketing team to bring the campaign to life, sending Ryan Blanski down to South Florida for the shoot and bringing together an incredible team of longtime friends and collaborators.
Huge thanks to Wendy Woll (Producer), Chloe Chin (Wardrobe), Trisha & Jacqui Joynt Rowley & Jacqui Rowley (Art), Tatiana Peralta (Hair & Makeup), Kristy Horst (Lighting Director) and Stephen Gerena , Jeffrey , & Michael Capellan (techs)
And a special shoutout to Cosmic Cut , who joined us as MADFUN’s video partner on the project.
So proud to share some images Similac is using in their national product launch. Also some of the video was featured this week on Good Morning America.
📺 Watch the GMA segment: https://abcnews.com/video/136083924/
Big thanks to the entire Abbott team and everyone who helped make this one happen.
Big brands. Big productions. Big ideas.
That’s MADFUN!!
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