06/05/2026
In a conversation this week, my husband made a statement recently that stuck with me:
"If you're hiring only for cost, you're probably not investing for revenue."
That perspective changed the way I think about talent.
Too often, organizations ask, "How much will this person cost?"
A better question might be: "How much value can this person create?"
Every KPI, customer interaction, innovation, and growth initiative is driven by people. The right hire doesn't just fill a seat. They improve performance, strengthen culture, create opportunities, and contribute to revenue.
Talent is not simply an expense to manage.
It's one of the most important investments a company can make.
The question isn't what talent costs. The question is what talent creates.
By Daniela Besio