03/17/2025
As a long-serving 25+ year retained talent search and sourcing partner, my apologies to those who have been impacted by the unethical practices of ”ghost” job posting, “fake” job posting, “deceptive pipelining” and "clickbait" experts. I’m sickened by this consistent disturbing trend that impacts lives, as well as, corporate brands and cultures.
💡 What is a “ghost” posting? Typically job posts by legitimate companies for roles that don’t exist within the organization. Why? …it’s a technique used to demonstrate organizational growth and a way to populate an ATS (applicant tracking system) with talent AKA “deceptive pipelining”. This is one reason many qualified applicants are “ghosted” after applying to a seemingly legitimate job posting. Although unethical in practice, not illegal.
💡 What is a “fake” posting? These are scam job postings used to collect your data (i.e. SSN’s, banking info, personal info). Typically, there is vague content about the position, inconsistent language, invalid links and contact information. Never provide your SSN or banking info and report these to the FTC, your State Attorney General, BBB and the job posting platform. Many of these “fake” posts appear on legitimate job boards. If you have experienced financial loss and/or have shared your personal SSN or banking information, seek legal counsel.
💡 What is “deceptive pipelining”? Deceptive techniques to get talent to apply for a non-existent position so talent information populates an ATS or database. Many legitimate trusted search partners and companies conduct targeted HIGH-touch talent pipelining by contacting targeted talent directly with specific opportunities that are being developed in scope and/or multiple existing opportunities due to company growth and/or succession planning. A legitimate talent pipelining process is very talent-centric with direct engaged communications and transparency.
💡 What is "clickbait"? It's typically a shimmery form of online misrepresentation with a sensationalized headline that may appeal to a vulnerable active job seeker. If it sounds too good to be true....it is. If there is content that quickly engages your emotions, take a step back and ask yourself if it's worth your time and energy.
The job market is volatile. Consistency, trusted partners, communications with a direct intentional approach, cultivating relationships with genuine reciprocity, written endorsements, referrals, direct introductions, strategically navigating your industry knowledgebase, patience and respect will all serve you well.