06/05/2026
Hot take: AI isn’t ruining marketing. People are.
The tool isn’t the problem, it’s how it’s being used. And right now I’m watching businesses hand over their entire brand voice, creative, and content to AI-generated everything.
And it all looks exactly the same… which completely defeats the purpose of marketing your business.
If your marketing looks like everyone else’s, it’s not working… no matter how much time it saved you.
Want me to share more content about AI and marketing? I’m open to breaking down what’s actually working, what’s not, and how to use AI in a way that still sounds like YOU.
Tell me in the comments where you’re at with AI in your business and what questions you have about it!