10/15/2026
I've noticed that some of the biggest transportation challenges aren't just tied to freight demand or capacity cycles.
Better decisions start with understanding what's behind the numbers, not just watching rates move up and down.
Recently, my colleague Rodney Cromwell, Vice President of Commercial, Enterprise Sales, wrote an article that I highly recommend reading. It explores how the cost of moving freight today extends beyond fuel prices. Labor, insurance, equipment, maintenance, technology and compliance all play a role in shaping transportation costs, and many of those expenses continue to rise regardless of market conditions.
That perspective matters because transportation isn't just about trucks and rates. It's about the people, investments and commitments required to keep freight moving safely and reliably. I've seen how understanding those realities helps shippers build stronger conversations and greater trust with their transportation partners.
Take a closer look at what's driving transportation costs beyond the freight cycle: https://www.linkedin.com/posts/rodney-cromwell-330b5029_logistics-transportation-supplychain-ugcPost-7514433717109661696-Lsep/?highlightedUpdateType=SOCIAL_SHARE&highlightedUpdateUrn=urn%3Ali%3Aactivity%3A7514433717751148544&origin=SOCIAL_SHARE&rcm=ACoAADgL_psBMzRxgO-8b64TOkHIMB9-D8IKzWs
Will transportation costs ever go back to "normal"? It's a question I hear often, but the answer isn't as simple as watching fuel prices or freight demand. Rising labor costs, insurance premiums, equipment, maintenance expenses, technology investments, and regulatory compliance are creating long-ter...