Úrú Collective

Úrú Collective A speaker-first agency and culture studio representing voices across Africa and the Middle East.

We’re making a film! 🥳record. is a psychological thriller short — one woman, one apartment, one day. A story about the p...
12/04/2026

We’re making a film! 🥳

record. is a psychological thriller short — one woman, one apartment, one day. A story about the performance of grief and innocence.

We’re looking for our team: actress (mid-20s–late 30s), DP, editor, colorist, sound designer, wardrobe, makeup, props, location, catering, and PAs.

Shoot week: April 20th. Lagos.
Unpaid. Serious. Festival-bound.

An Úrú Collective production.

🔗 Apply via the link in bio.

30/03/2026

It’s more than a run.
It’s community. It’s culture. It’s Lagos.

Joey Akan x Eko Run Club x Adidas

21/03/2026

How Mimi Chaka Started Acting — after a breakout role in The Men’s Club, Mimi Chaka has gone on to grace our screens across Amazon Prime, Showmax and Netflix.

She shared her experience at Sony Music West Africa’s Bloom & Bloom panel on unlocking a sustainable career. Thank you to the team for welcoming Mimi alongside KieKie and Alex Unusual for a beautiful session moderated by Gloria Babarinde.

Have you reserved your spot?March 19-20 | Lagos. Sony Music West Africa welcomes Mimi Chaka at Bloom & Bloom 2026 for a ...
12/03/2026

Have you reserved your spot?

March 19-20 | Lagos. Sony Music West Africa welcomes Mimi Chaka at Bloom & Bloom 2026 for a panel.

RSVP your spot today: https://bit.ly/BloomandBloom2026

21/01/2026

I’ve been asking myself a hard question lately: How do I reconcile my reality with my aspirations?

Building a business in Nigeria isn’t glamorous. It’s stretching & humbling. For the past year, I recorded episodes of Current Mind & shared them with an audience of two whole listeners (😅) — mostly as a way to document my journey for myself.

Year 2, I’m in a different frame of mind.

This voiceover is from Episode 6 of Current Mind:
“Building in the Dark: What I’ve Learned Since March ’25.”
Telling the truth about where I am (was), what I learned, and what it actually takes to keep going.

A new year comes with pressure to set new goals.
But maybe there isn’t a new goal for you.
Maybe the work is embracing the frustration and digging in deeper than you ever have before.

🎧 Listen to the full episode — link in bio
🧠 Current Mind by Úrú Collective (9 episodes live)

2025 WRAPPED 🤎This year, we didn’t just create content—we built infrastructure. From executing Afrobeats Intelligence Se...
29/12/2025

2025 WRAPPED 🤎

This year, we didn’t just create content—we built infrastructure. From executing Afrobeats Intelligence Season 4 (30M+ views!) to signing and watching her build an entire ecosystem in 4 months. From Tinsel Town at Foodie in Lagos to shooting pilots for The Joey Akan Experience. From cultural documentation to brand partnerships that actually believe in the vision.

I don’t chase virality. I build legacy.

Thank you to every creator who trusted us, every brand that partnered with us, and everyone who showed up. You’re part of this story.

This is still largely a one-woman operation and I’m hoping to grow a steady team in 2025. A big shoutout to for showing up in every way possible. Their belief in Úrú & flexibility keeps me going.

A very special thank you to my friends & family who keep me going.

With love,
Nneka

Odumodublvck for Coke Studio’s Rhythm Unplugged at Flytime Fest ‘25.📸: Nneka Mogbo
22/12/2025

Odumodublvck for Coke Studio’s Rhythm Unplugged at Flytime Fest ‘25.
📸: Nneka Mogbo

25/11/2025

“Over time, I’ve seen myself become a lot more than a journalist…”

From Lagos to London, Joey Akan joined Meta’s EMEA Comms Offsite to reflect on identity, evolution, and owning your space in new media.

Úrú Collective is proud to champion African voices on global stages.

At this year’s Lagos Fashion Week, designer Desirée Iyama presented a collection that captured the quiet power of intent...
06/11/2025

At this year’s Lagos Fashion Week, designer Desirée Iyama presented a collection that captured the quiet power of intentional design — pieces that balance structure and softness, and a vision that continues to define modern Nigerian femininity.

Through her work, Desirée Iyama reminds us of the strength in subtlety — how design can hold emotion, identity, and discipline all at once.

Photographed by Nneka Mogbo for Úrú Collective x Deeds Magazine.

24/10/2025

Week 7 — De 9ja Spirit Talent Hunt (Season 4) 👏🏾

Congratulations to Chris Vic and Team Unbeatable DC on a stellar collab performance!


HitFM Calabar’s Fortune Bisong on air with the legendary Ed Lawani, Tope Oshunkeye and Joey Akan.
18/10/2025

HitFM Calabar’s Fortune Bisong on air with the legendary Ed Lawani, Tope Oshunkeye and Joey Akan.

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