01/04/2026
I once asked a real estate agent a simple question: “Would you live here?” He paused… then said no. That told me everything.
We spend so much time focusing on CVs, experience, and qualifications when hiring, but we rarely ask the most important question: do you actually believe in what you’re selling?
Because here’s the truth, you don’t need to own a property to sell it and you don’t need to live in an area to market it. But if you wouldn’t choose it, if you don’t genuinely rate it, clients can feel that instantly.
And it doesn’t stop at agents. I’ve seen property managers who don’t understand the homes they manage, staff who can’t answer basic questions, and events that completely miss the people living there. At that point, it’s not service anymore it’s just a job.
Meanwhile, clients are buying more than property. They’re buying lifestyle, experience, and identity. And the moment reality doesn’t match the pitch, they leave.
One thing I’ve noticed in the UK is that some companies don’t even prioritise experience. They openly say, “No experience needed. We’ll train you.” Why? Because they’re hiring for energy, communication, people skills, and belief. Skills can be taught, authenticity can’t.
So next time you hire someone, ask yourself: would they choose what you’re selling? Because if they wouldn’t, why should your clients?
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Habibi Estate is a UK & Kenya Real Estate and property marketing agency offering sales, lettings, rentals and investment opportunities with expert guidance.