Iro Iro

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Iro Iro

handmade | zero-waste | conscious Iro iro in Japanese means a variety, many ways, many kinds
We are based in Jaipur, Rajasthan, India.

Every Iro iro product is made using the pre-consumer waste fabric, hand-woven into new fabric. Zero-waste pattern cutting technique has been applied. These products consume waste fabric (that otherwise would have been dumped in land fills) and creates zero-waste. The value chain shaped creates employment and empowers women. Irō Irō skills have been applied to make sure the creation is of best qual

ity, has elevated craftsmanship, and is sustainable, conscious, ethical and versatile. The creations have been through a unique adventure, a journey of their own. From landfills, to the floors of the cutting rooms, from being expensive handkerchief to piles of scrap, and now to personal treasures and items of value, like a museum artifact.

03/06/2026

Making its way from sketchbooks to ELLE

We’re pleased to share that IRO IRO has been featured in ELLE. Thank you for the love and recognition. We’re excited to keep creating and growing.

Editorial Director: Ainee Nizami Ahmedi ()
Photographer: Anjali Malik (.a.malik)
Videographer: Anjali Malik (.a.malik)
Stylist: Idris Nidham ()
Jr. Graphic Designer: Aditi Magesh ()
Makeup: Abhishek Indu ()
Hair: Sonam Shaw ()
Assisted by: Nandini Kapur () (styling)
Model’s agency: Anima Creatives ( )

30/05/2026

We recently received great remarks from a customer from our POP-UP with Chal Shoes at Jaipur Literary Festival 2023 regarding one of our overcoats. Seeing such feedback even after three years of a purchase constantly motivates us to produce quality and promote our vision, re-engineering from waste. Thankyou for your love!

27/05/2026

WORKSHOP ALERT 🌼

With at

Tiny hands, endless imagination ✨
Handwoven Stories brings together weaving, textures, colours, and storytelling in a playful space where children create with their hands and weave their own little narratives. 🧵🌈

Open to kids 4 years and above 🌟
DM TO REGISTER 🙌🏼
Facilitated by

( children’s festival, weaving workshop, storytelling for kids, handwoven stories, creative learning, textile art, kids activities Jaipur, weaving for children, hands-on workshop, craft session, tactile play, art for kids, loom weaving, creative expression, interactive workshop, children and art, sensory learning, kids craft workshop, Maah Space, Jaipur events, imaginative play, fiber art, weaving and storytelling, children’s creativity)

11/05/2026

Join our founder Bhaavya for a talk and presentation with designers from India and Sri Lanka along with Alke and Rice & Carry - of how they work with waste materials.

Circular Craft: Designing with Waste
Thursday 14th 3 - 4.30pm

Store Opening Times
12–17 May 2026
10:00 AM – 8:00 PM

Preview Evening
11 May 2026
5:00 PM – 8:00 PM

Venue
85 Heath Street
Hampstead, London NW3 6UG

DM to RSVP

08/05/2026

We’re pleased to share that IRO IRO will be presenting our latest collection Men Written by Women at with the in London.

London Craft Week Preview Evening
11 May 2026
5:00 PM – 8:00 PM

Store timings
12–17 May 2026
10:00 AM – 8:00 PM

Venue
85 Heath Street, Hampstead, London, NW3 6UG

DM to RSVP

Photography RUBY HARRIS
Stylist PINANKI pinanki_
Talent ALEJANDRO
Fashion assistants .__

03/05/2026

We have constantly been exploring with our textiles for years and it's always a pleasure to share our work with you.
We have set up a wall exhibit at The Kunj, Delhi.
Pay a visit and experience a glimpse of the tactility and beauty of what recycled waste textiles can look like!

24/04/2026

We are really thankful for our feature in Selvedge Magazine ( ), and your thoughtful words, Niyati.

Beautiful pictures from the
Issue 130, Flower : Stitching a New Grammar of Indian menswear

Photographed by Farheen Fatima
Styled & Written by Niyati Hirani
Featuring Arshmeet Brar

09/04/2026

When the world enters war, and loss fills the air, we find ourselves creating from what remains - as we have for a long time. But now we find ourselves at a new question: does the world need something new, or a regeneration of what is already left behind?

It is something we are already practising, yet we remain a small part of a much larger whole - trying, in our own ways, to step into change. Perhaps what the world truly needs is not more competition, but a shift in perspective - a nurturing community, for the people, of the people, and by the people.

And yet, we witness a parallel reality unfolding - one that moves away from nurture, even in times that demand it most. This brings us to ask: where do we stand in making that shift, sitting here in Jaipur, a small fragment of the globe? Can something so small ripple outward? Does it hold weight against such vast ruins?

The questions may be endless - but so must be our responsibility to respond to them.

Address

Jaipura

Website

https://iroirozerowaste.com/

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