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Novus Recruitment Securing talent for the - 30 years experience in the UK's largest manufacturing sector

Tesco has committed £20 million as the anchor investor in Bramble Fund I, a fund focused on healthier, more sustainable ...
16/10/2026

Tesco has committed £20 million as the anchor investor in Bramble Fund I, a fund focused on healthier, more sustainable and more affordable food solutions.
This is about more than investment.

Through a joint innovation programme, emerging businesses will have the opportunity to test and scale new ideas within Tesco's supply chain, helping accelerate the journey from concept to commercial reality.

A growing number of retailers are moving beyond bringing innovation to market. They're helping shape it from the outset.

The future of food won't just be stocked by retailers. Increasingly, it will be developed alongside them.

What could have been one of the biggest shake-ups in UK grocery retail for years?Reports suggest that Sainsbury's and Mo...
15/10/2026

What could have been one of the biggest shake-ups in UK grocery retail for years?

Reports suggest that Sainsbury's and Morrisons held merger discussions earlier this year before Sainsbury's ultimately decided not to pursue a deal.

While the talks are no longer active, their existence alone highlights the challenges and opportunities facing the sector.

Competition remains fierce, margins continue to be under pressure, and the growth of discount retailers is forcing established players to think carefully about scale, efficiency and long-term growth.

Whether through acquisitions, partnerships, technology or transformation programmes, the race to remain competitive is driving strategic change across UK grocery retail. No doubt more changes are in store as retailers continue to adapt.

A few weeks on from Aldi's announcement of record sales, the bigger story isn't the £19bn revenue figure.It's the fact t...
15/10/2026

A few weeks on from Aldi's announcement of record sales, the bigger story isn't the £19bn revenue figure.

It's the fact that growth is still being driven by a strategy built around value, operational efficiency and continued investment, even in a highly competitive market.

Aldi continues to invest heavily in new stores, infrastructure and its supply chain, backing long-term growth over quick wins. For the wider grocery sector, it's a reminder that scale alone isn't enough. The retailers gaining ground are the ones that can combine competitive pricing with disciplined ex*****on and long-term investment.

Have you seen this from Ocado?A couple of weeks ago, the retailer became the first in the UK to stock the full Nectar & ...
13/10/2026

Have you seen this from Ocado?

A couple of weeks ago, the retailer became the first in the UK to stock the full Nectar & Nature range of naturally lower-alcohol French w**es, adding White and Red variants alongside the existing Rosé.

More people are looking for flexibility, enjoying the categories they love, but on their own terms. Alcohol has seen a huge change. The growth of lower and no-alcohol options means we can enjoy a w**e or a b**r and have more choices.

Innovation is being driven by alternatives rather than replacement and it’s been a big ask for w**e. Some of the Novus team will be trying these out for sure.

**e

Iceland Foods is the latest example of how AI is moving from buzzword to business tool.The retailer has partnered with R...
12/10/2026

Iceland Foods is the latest example of how AI is moving from buzzword to business tool.

The retailer has partnered with Retail Insight to deploy AI technology that identifies products at risk of going unsold and recommends timely markdowns, helping store teams reduce waste while protecting margin.

This reflects a much wider shift happening across retail. For years, retailers have been collecting huge amounts of data. The difference now is that AI is helping turn that data into action, identifying where intervention is needed before a problem shows up on a report. Increasingly, the focus is moving from reporting what happened yesterday to predicting what happens next

We're seeing this play out across the industry. While Iceland Foods is using AI to improve operational decisions around waste and stock management, Tesco is investing in AI-powered tools to help customers plan meals, build baskets and reduce unnecessary food purchases. Different applications, but the same underlying goal: better decisions.

As retailers continue to invest in predictive technologies, the opportunity is how they connect data, commercial priorities and how it’s executed. The retailers who act first will have the biggest advantage.

Protein isn't slowing down. If anything, social media is accelerating it.What started as a fitness trend has become one ...
07/10/2026

Protein isn't slowing down. If anything, social media is accelerating it.
What started as a fitness trend has become one of FMCG's biggest growth opportunities.

Recent launches such as Rustlers' Protein Chicken Muffin, alongside the continued expansion of protein yoghurts, drinks, bars and high-protein ready meals, show how brands are keen to meet demand from the increasingly protein hungry shopper.

Social media is a big driver here. Research shows 43% of UK consumers have increased their protein intake over the past year, rising to 62% of 16-34 year-olds, while searches for high-protein foods have more than doubled. Cottage cheese, Greek yoghurt and chicken-based snacks have all benefited from social media fuelled demand. The number of cottage cheese recipe ideas on Instagram, for example, are endless.

Protein isn’t just linked to nutrition, it’s in so many other product categories … food to go, chilled snacking, dairy, soft drinks and ready meals.. Protein-based foods grew 9.6% in 2H 2025, outpacing the wider grocery market and highlighting the strength of consumer demand for protein-rich products

Yet another shift in consumer behaviour hugely impacted by scrolling on Instagram and TikTok.

Could delivery robots become part of grocery retail's future?Autonomous grocery delivery robots could soon be operating ...
05/10/2026

Could delivery robots become part of grocery retail's future?

Autonomous grocery delivery robots could soon be operating across Bournemouth, Christchurch and Poole, joining a growing number of UK trials.

While the technology itself isn't new, the push behind it is becoming more important. Retailers continue to face pressure from rising costs, labour shortages and growing demand for convenience.

Recent NielsenIQ data showed that online FMCG sales grew by 9.3% year-on-year, making it the fastest-growing channel in 2026, highlighting the continued importance of efficient last-mile delivery.

From the sustainability perspective, small electric delivery robots have the potential to reduce emissions and congestion associated with short car journeys, helping retailers explore lower-impact delivery models as they work towards their environmental targets.

From manufacturing and warehousing to fulfilment and home delivery, automation is continuing to reshape the FMCG supply chain.

KFC for breakfast... anyone?If you missed it last month, KFC has partnered with cereal brand Surreal to launch a limited...
02/10/2026

KFC for breakfast... anyone?

If you missed it last month, KFC has partnered with cereal brand Surreal to launch a limited-edition cereal inspired by its famous 11 herbs and spices, with consumers encouraged to swap milk for KFC gravy.

Love it or hate it, it's a great example of brands finding creative ways to generate conversation, reach new audiences and extend beyond their traditional consumption occasions.

In an increasingly crowded market, standing out is often half the battle.

Some FMCG innovations are designed to drive sales. Others are designed to get people talking. The most successful often do both.
Be honest, would you try KFC cereal with gravy?

Have you tried Noble Foods Saucy Egg pot? Best known for brands such as Happy Egg Co. and Purely Organic, the UK's lead...
28/09/2026

Have you tried Noble Foods Saucy Egg pot? Best known for brands such as Happy Egg Co. and Purely Organic, the UK's leading egg supplier has expanded into the food-to-go category with the launch of Kudos.

The initial range, now available in Sainsbury's, includes Feta & Tomato Egg Bites and Shakshuka Saucy Egg Pots, both designed to meet growing demand for convenient, nutritious snacking options.

What stands out is the strategic thinking behind the launch. Following an 18-month development process, Noble identified a gap in the market where egg-based products remain relatively underrepresented despite increasing consumer interest in protein-rich, on-the-go foods.

It's another example of how established food manufacturers are looking beyond their traditional categories to drive growth through innovation and changing consumer habits.

Is this your new pro or post gym boost?

Greggs continues to find new ways to meet customers where they are.The bakery chain has opened its first supermarket-bas...
24/09/2026

Greggs continues to find new ways to meet customers where they are.

The bakery chain has opened its first supermarket-based Bitesize Greggs at Tesco Southwark Superstore, expanding its smaller-format concept into high-footfall grocery locations.

The new site offers the full Greggs experience, from sausage rolls and steak bakes to sweet treats and Fairtrade hot drinks, all within a compact footprint. It's also created 10 local jobs and will be open seven days a week.

This latest opening builds on the success of Bitesize Greggs locations at London Bridge Station, Sevenoaks Railway Station, Dartford Station and Cheshire Oaks Designer Outlet.

It's another great example of how food-to-go brands are adapting formats to increase convenience, drive accessibility and capture demand wherever customers are spending their time.

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